CREATE GREATER KNOWLEDGE AND ENGAGEMENT


AFP Habitat needed an engaging digital experience built to speak individually to their 2 million members. The first goal was to provide greater knowledge to promote additional investment in AFP Habitat pension funds. The second was to develop a digital channel beyond paper statements with rich and engaging content that could be seamlessly deployed on a quarterly basis.

THE SOLUTION

Where most people have difficulty understanding their text-based pension statements, BlueRush's in-house IndiVideo technology uses Interactive Personalized Video to improve customer education, engagement and ability to make informed financial decisions. Customers are greeted by name, walked though their pension statements, and presented with options to optimize their pension.

THE IMPACT

70%

of viewers remained fully engaged, watched the entire IndiVideo

90%

of customers are more satisfied & better understand their pension statements

ELIMINATE THE NEED FOR PRINTED STATEMENTS

IndiVideo replaces the need for printed statements. The video is delivered within a personalized email and recipients can click to access their unique video statement

UP-SELL OPPORTUNITIES

The personalized videos explain pension details and product options bespoke to each member, increasing engagement, conversions, and member retention.

DATA GATHERING

AFP Habitat now receives insights about their customer interactions with the IndiVideo, and can track their activity as a result of engaging with the experience

EDUCATE, ENGAGE AND EMPOWER

For AFP Habitat – one of Chile’s largest pension funds – BlueRush developed a digital channel with rich and engaging content seamlessly deployed quarterly to up to 2 million customers.

Call 1-844-455-2583 or email info@bluerush.com to see what we can do for you.