ALLSTATE INDIVIDEo


BlueRush was asked to create a memorable, highly personalized customer experience to boost an underperforming conversion rate. Prospects were calling Allstate for auto insurance quotes, but weren’t grasping the brand’s inherent benefits well enough to close the deal.

THE SOLUTION

We helped Allstate invigorate the quoting process with a highly personalized, automated follow-up. Within 24 hours of the initial quote, prospects receive a personalized e-mail. The link carries them to a personalized landing page where an animated video, created with BlueRush’s interactive personalized video platform, IndiVideo, greets them by name and walks them through their quote, their savings, and the
intrinsic benefits of Allstate insurance.

THE IMPACT

96%

Email open rate

50%

Of viewers watched the entire video

10%

Increase in conversions

A CONSUMER EXPERIENCE THAT EPITOMIZES ALLSTATE

Wow the prospect from the very first interaction with personalized video. IndiVideo assists in emphasizing local service, and spelling out each prospect's unique insurance benefits. Track the campaign with built-in metrics so agents can follow up personally.

SEAMLESS INTEGRATION FOR THE QUOTING PROCESS

Personalized UX drives the prospect seamlessly from email to landing page to video. Highly relevant videos target eight customer scenarios (discounts, vehicles and drivers), personalized with the prospect's data.

SPOTLIGHT ON THE SAVINGS

A friendly animated video and upbeat design speaks to Allstate's local, personalized service, while simplifying and highlighting how much the prospect saves with Allstate. 

AUTOMATIC PERSONALIZATION

Using IndiVideo, we were able to automate the personalization process in partnership with Allstate's email provider, using an API to pull data points from PDF insurance quotes. A tracking pixel monitors the entire user experience.

See how Allstate made the quoting process much more consumer friendly with a personalized IndiVideo quote.

Call 1-844-455-2583 or email info@bluerush.com to talk personalized video.